https://amicahjmills.squarespace.com/work-1 daily 0.75 2025-04-14 https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1581909654374-QXVEZEL34NE6LE5O48OL/Artboard+1.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1581909804149-WLUW0KZ3SD5EEP06C85E/Artboard+3.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1599510941832-5ASH381FKTEDU3HJYEF8/Artboard+2.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1555349628598-DAUJ1UJXGUQNNT2FBJRG/social_media_mockup.jpg Work - Social Media I developed and executed Locale’s social media strategy – primarily focusing on Instagram – with an organic increase of nearly 900 followers in a year. The goal was to create a lifestyle brand through imagery, social influencer campaigns, and emphasizing the company’s voice and tone. https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1555045666185-G8VWVJBI5EP6J763PPGN/Welcome-One-Pager_v2.jpg Work - Welcome Guides As a new concept of an aparthotel brand, the information and check-in instructions were constantly changing, often creating 150 outdated check-in binders once they were printed and distributed. To simplify the process, I created single-page welcome guides for each of the 10 properties with static information such as: WiFi, amenities, quiet hours, etc. with more information linked to a visual digital guide with more in-depth details. This not only saved the company valuable resources, such as time and money, but also was a preferred way the guest expressed how they receive communication. Specs: 8.5x11”, double sided on cover stock and laminated; created in Adobe InDesign (print); Wix website (digital) https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1555045694306-7663ZBEEJA3KO2A2KXXR/falling-business-card-mockups.jpg Work - Business Cards https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1555350876780-L0LDRNM3CJ2CJIZIKCZX/stg_instagram_iphone_feed.jpg Work - Social Media I developed and executed STG’s social media strategy –primarily focusing on Instagram – with an organic increase of nearly 1,400 followers over two years. Through the use of campaigns, press opportunities and high-quality visual content, STG’s social media won two industry awards. https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1555045988801-Q1XC3YQ4R3NX99EC33BN/Website.jpg Work - Website Approaching their 40th anniversary, STG Design needed a website to reflect their caliber of projects they wanted to continue to work on that was also mobile-responsive and SEO friendly. Using Squarespace, our marketing team took feedback from leadership and employees in various departments to create something everyone felt they had a part in that was more clean and image heavy. https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1555048244943-TGWTXJGX47NVR8G3WSIM/stg_design_brochure.jpg Work - Brochures As part of a brand refresh, brochures – used to pitch potential clients for various scopes of work – were redesigned to better display projects, while also creating a cohesive, palpable narrative. Specs: Typically 28/32/36 pages with covers on 12"x18” cut to 11x17” on 100# silk cover for the cover, and 100# silk text for the inside, saddle stitched; created in Adobe InDesign / approx. $10-15/brochure https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1581873898162-HKDDVAZWA8LM7R26SITT/47203.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1581873933463-ZT2X2U8QE1RHIR6Z9KHF/65170.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1641310506702-QEZRJFZ7HIG4B6MIKFXF/73430.jpg Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1641310093329-ECOLA1FCIFW9GQ3L0TUZ/57876.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1641310037555-O9PIIN6XZ1BRRXARQMK1/76458.png Work https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1641310063847-W8OL7531N1TMP3NNGQYP/68136_edit.png Work 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https://images.squarespace-cdn.com/content/v1/54b3622fe4b0306271377e68/1581879401471-GMO1F1PIF59YXCACLLV2/image-asset.png A little bit about me.